Online Social Marketing - The Buzz
When used properly, social networks are excellent for generating buzz about you and your company, driving prospects to your website, or getting the phone to ring.
The Buzz is also highly effective at generating referrals from satisfied customers.
Referral Hunting: We create and email your own newsletter and referral program to your satisfied clients. The most effective way to get referral business is to stay in contact with your satisfied customers.
Networking – 24/7: We make use of the most popular social networking websites including FaceBook, Twitter, and Linked-In to introduce your company to large networks of local homeowners. We do the work for you, continually posting your project photos and other interesting information to your own social networks.
Monthly Online Social Marketing - We Make It Easy For You To Look Great
- Bi-monthly creation and emailing of your own newsletter and referral program to up to 1000 of your satisfied customers. See an Example
- Management of Social Networks – Weekly content created and posted to your Wordpress blog, Facebook, Twitter, etc.
- Ads run continuously in up to 60 local online classifieds
- Integrates with our Web Marketing Package
- Leads generated through The Buzz are included
Why Do I Need A Newsletter?
The most valuable referral tool you have is your list of customers. Oddly, most Virginia contractors ‘move on’ after they complete the job. They don’t stay in touch with customers that were happy with their work, even though they rely on those customers to generate ‘word-of-mouth’.
The fact is, satisfied customers are by far, the most profitable customers your business can have. Satisfied customers not only bring you repeat business, they send you referral business…at least for a few months.
The biggest reason that referrals stop coming after a month or two is that customers simply forget about your Virginia contractor business. It seems incredible but probably happens to both you and your competitors every day. But imagine what would happen if your customers continued to refer your business to others, months after they have used your services. It is possible. And we can make it happen.
When we interviewed successful Virginia contractor companies we found that the marketing tool that had the most effect on repeat and referral business building was the monthly customer newsletter. It’s been around for years, and for a good reason. It works!